How can you:

- easily estimate site’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track SEO progress on the fly.

For a site optimizer, data is the single most effective weapon. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t play s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your own data to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my company because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can keep track of your SEO progress quickly and easy, just like thousands of search engine optimization professionals do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out updated and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit data

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